Capture the Value of Time

Access the most exclusive watch models from privately held companies such as Rolex, AP, and Patek Philippe.

Découvrez les montres vintage suisses les plus collectionnables, chacune racontant l'histoire d'une riche tradition fondée sur une qualité exceptionnelle, un savoir-faire inégalé et un dévouement à créer de la joie entre plusieurs générations.

Open Access

Access luxury watches without the high entry ticket or waiting list

Market Simplified

Navigate the intransparent watch market with our AI-driven tools for real-time valuation and market trends to build and manage your collection intelligently

Club Benefits

Participate in private sales and exclusive buyout opportunities that are available exclusively to the Zurichberg community.

Access the world's most exclusive watches

Why would you consider fractional ownership of Bluechip Luxury watches?

The most influential watch brands, such as Rolex, AP, and Patek Philippe are privately held companies, which are not offering their shares for investment. We enable you to access their future growth through fractional ownership of their highly exclusive products.

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Watch prices historically offer stable growth and are not as volatile as traditional assets like stocks. In the last 7 years, the luxury watch market outperformed the S&P 500 by 117%.

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Watches are uncorrelated to traditional asset classes and thus serve for portfolio diversification. Also, they act as a hedge against inflation.

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Unlike other alternative asset classes such as art, fine wines etc the secondary market for watches is highly liquid.

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“Luxury watches have always had more willing buyers than available supply. And interest has exploded in recent years.”

BLOOMBERG

"In the event of an economic downturn, fine watches may turn out to represent a safe-haven asset."

NEW YORK TIMES

Investable Watches

In this collection, we curate timepieces that are particularly likely to appreciate in value.

Fractional Ownership

The top 0.1% of wealthiest individuals buy luxury watches for their outperformance and diversification benefits. Why don't you?
Zurichberg Investment Platform for collectible watches

Add your existing watches to your Watch Portfolio

Build your watch portfolio

Watches have shown a stable long value term growth, making them ideal alternative investments to complement your asset allocation

Découvrez des montres historiques du paysage des marques suisses

Every watch is
authentified in-house

Our licensed watchmakers authentify every watch to ensure 100% worry free buying
Step 1:

Sign Up and Explore

Register on our platform with a simple sign-up process. It's quick, easy, and secure.
start here
Step 2

Buy Time Pieces

You can start with as little as $250, buying one Piece of a luxury watch.
Step 3

Track and Manage

Watch how your watches perform over time with real-time updates and detailed analytics. You can also upload your existing watch collection to your portfolio.
Step 4

Enjoy the Appreciation

As the value of the watches in your portfolio increases, so do your potential returns. Sell your Fractions or watches at a higher price or hold them as they appreciate.
Step 5

Expand Your Collection

Access buyout opportunities to own whole watches and pick them up in our secure storage environments. Add significant pieces to your portfolio.